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here's a good fake

Fantastic little prank, and even more fantastic viral marketing for Gucci (if you ask me).

True event in Switzerland. This fellow, Juan Isidro Casilla, takes a photo of himself, photoshops in the Gucci perfume bottle, sends the image to a newspaper, gets it published. Gucci is billed $50,000 for the ad.

Brilliant.

fake gucci ad.png 

via adfreak


Posted on Friday, March 2, 2007 by Registered Commenterk. in , , , , | CommentsPost a Comment

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