here's a good fake
Fantastic little prank, and even more fantastic viral marketing for Gucci (if you ask me).
True event in Switzerland. This fellow, Juan Isidro Casilla, takes a photo of himself, photoshops in the Gucci perfume bottle, sends the image to a newspaper, gets it published. Gucci is billed $50,000 for the ad.
Brilliant.
via adfreak
Posted on Friday, March 2, 2007
by
k.
in marketing, advertising, fake ads, luxury brands, funny
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