grenade fishing

Quantcast [beta] is a new internet ratings service, similar to Alexa and Technorati, except they are “open source” (the very trendy and now passe web 2.0 jargon). It offers very detailed demographics information, which I find extremely interesting.
By reviewing some sites I’m familiar with, my amateur conclusion is their data is not accurate. I suppose that’s where the word “open” comes into play. You can update it the information so “advertisers can see correct data.”

Call me crazy girl, but why would I want to expose my competitors to so much details about my company? Maybe if I’m a large, public corporation it makes sense. But then again, if I’m a public company, my information is “public” and can be found via the annual report or Google. For a small competitive start-up, this would be equivalent to handing over your war tactics to the enemy.